Fractional CMO. Real growth, not slides.

When to bring in a fractional CMO

The fractional CMO is the right call when marketing is stuck, scattered or too dependent on external agencies. The mandate is to build a stable acquisition machine, a recognisable brand and an internal team able to execute.

• Pipeline dependent only on referrals or founder-led outbound.
• Agencies that keep promising but never move revenue.
• Weak brand versus international competitors.
• Preparation for a funding round or international expansion.
• Junior marketing team that needs real leadership.

Areas covered by a fractional CMO

A fractional CMO owns the full marketing stack: strategy, positioning, demand generation, brand, content, product marketing, PR, analytics. Not a channel specialist. A conductor who makes the channels play together.

• Positioning and messaging that shift customer acquisition cost.
• B2B demand generation: SEO, paid, ABM, orchestrated outbound.
• B2C and SaaS growth: funnel, retention, LTV, unit economics.
• Brand, PR and founder thought leadership.
• Selection of agencies, freelancers and in-house team.

Fractional CMO for B2B, SaaS and scale-ups

I've worked with enterprise B2B, SaaS finding product-market fit and consumer scale-ups. The tactics change. The discipline doesn't. Numbers, experiments, weekly iteration, data-driven decisions.

Cost and mandate format

A senior fractional CMO in Milan runs between 6,000 and 14,000 EUR per month. Typical mandate is 6 to 18 months. Explicit goal: bring marketing to a level where a junior in-house CMO can take the baton.