Fractional CRO
Fractional CRO. Predictable revenue, not lucky quarters.
A Fractional CRO is the part time Chief Revenue Officer who aligns sales, marketing and customer success under one number: revenue. Builds reliable forecasts, closes the gaps in the pipeline and turns the commercial function into a measurable machine.
What a fractional CRO does
A fractional CRO isn't a super seller. It's a revenue architect. Defines ICP, builds the sales playbook, sets the forecast, manages the commercial team, aligns marketing and sales, shortens the sales cycle and lifts conversion.
- ICP definition, buyer personas and territories.
- Sales playbook, scripts, qualification frameworks (MEDDIC, BANT).
- Reliable forecast, clean pipeline, a CRM that actually works.
- Compensation plans that reward the right behaviours.
- Alignment between marketing, sales and customer success.
When to call a fractional CRO
When growth has flattened, when the founder is still the top salesperson, when the forecast is a quarterly work of fiction, when every commercial hire ends badly. A fractional CRO fixes the root cause.
- Pipeline that doesn't convert predictably.
- High turnover in the commercial team.
- Founder still trapped in every deal.
- International expansion starting uphill.
- Preparation for a round: solid metrics required.
Metrics a fractional CRO owns
A fractional CRO lives in numbers: ARR, NRR, CAC, LTV, average sales cycle, conversion rate per stage, quota attainment, new hire ramp time. If it isn't measured, it doesn't improve.
Fractional versus full time
A senior full time CRO in Italy runs 200-350k all in. A fractional CRO delivers the same seniority at a quarter of the cost, for the time strictly needed to put the commercial function in order.
Want predictable revenue in the next 6 months? Let's talk.
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